At Markeltree, we’re not just building technology—we’re building a future. With our base established in Karachi, Pakistan, and our parent company Pauseitive Tech in the U.S., we bring boundless originality, diversity and technical skills to the table to provide solutions to your every need. Whether it’s crafting custom software, designing AI-powered apps, or leading digital transformation, we’re here to help businesses thrive. Our mission is to break barriers, connect markets, and inspire progress—one solution at a time. Let’s shape the digital universe together.
Social Strategy Consultant
Jacklyn
Business Development Manager
Brad Dalius
CEO
Tariq
Business Operation Coordinator
Salah Ahsan
Content Writer
Dua Zaheer
Sr. UI/UX Designer
Noor Ali
Digital Marketing Executive
Ehtasham Qamar
Frontend Developer
Karan Kumar
Technical Recruiter
Asiya Nazeer
The main reason businesses opt for custom software is the very fact that it can be incorporated into existing systems. Unlike ready-made softwares, custom software’s very purpose is to meet the specific needs of a business, guaranteeing smooth integration with its current infrastructure. This involves a detailed analysis of existing systems to assess compatibility by reviewing APIs, data structures, and workflows. Additionally, it may include data migration from legacy systems or synchronization across multiple platforms through proper data mapping and cleansing. Furthermore, custom software reduces operational costs by minimizing manual processes and incorporates robust security protocols—such as encryption, access control, and authentication—to safeguard data during integration.
Depending on the scale and complexity of the project, custom software development usually takes three to twelve months. While more complex, multi-platform solutions can take up to 9–12 months, simple applications might take 3–6 months. Phases such as requirements collection, UI/UX design, coding, integration, testing, and deployment are commonly included in the process. For on-time delivery, precise planning and coordination with the development team are essential.
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