Generative AI Development Services for Teams That Want AI That Actually Works

Markeltree offers generative AI development services to take you from experimentation to production. We don't build 'demo' versions of AI solutions that never actually get deployed. We don't give you a slide show and a model name. Our AI engineers, data experts and product designers sit within your team and offer a product that is built on your data, that works for your business processes, and one that is easily released in your business.

Common questions, answered

01

What are the possibilities for generative AI in a business?

Depending on the selected model and use case, text, images, code, and other content types. Application will depend on the business need and is specific during scoping.

02

Do you train custom models or use existing ones like GPT?

Most projects employ and adapt existing foundation models, not train them from scratch, which would be much more costly. Full custom training is only available for very specialised requirements.

03

What measures are taken to avoid inaccurate or inappropriate output?

Prompt engineering, guardrails and testing prior to deployment to identify potential issues at an early stage. This is particularly crucial for customer-facing generative features.

04

Is it possible to incorporate generative AI into an existing product?

Yes, this is usually a feature that is integrated into an existing platform via an API. It cannot force a rebuilding of the product base.

05

How about copyright of AI-generated content?

This is a truly confusing legal issue and something that should be discussed with the legal team, rather than the development team. Different jurisdictions and situations may have different copyright treatments.

06

What will be the cost of running generative AI at scale?

Deploying enterprise-grade generative AI at scale typically requires an infrastructure and API budget starting at $1,000 to $10,000+ per month, moving in proportion to your active user volume and token throughput. We integrate strict cost-modeling, semantic caching, and model routing from day one.

Our Core Generative AI Capabilities

CapabilityWhat It Does

Developing Custom Generative AI Solutions

We don't start from a ready-to-use Chatbot template and customize it for your business processes, data and goals; we build a solution from scratch that is custom to your business. It may be a legal team document assistant, a marketing content engine, a customer support agent or it may be an operational forecasting tool. You have the code, and the prompts and pipelines: You're not locked into a single vendor or a single model.

Generative AI Integration Services

The real power in AI is its ability to integrate with existing systems your workforce uses. Our generative AI for integration services enable you to integrate language, vision and speech models into your CRM, ERP, help desk, intranet, analytics and customer facing applications via secure well-documented APIs. No new tool to learn, your teams get AI into their everyday workflow.

LLM Application Development

We create applications that run on top of top-tier Large Language Models such as GPT, Claude, Gemini, Llama and Mistral. For every assignment we select the best model according to the specifications of quality, speed, pricing and privacy, and we design the application in such a way that you can change models according to the changing market.

Retrieval-Augmented Generation (RAG) and Knowledge Assistants

There's a wide variety of generic models that don't know your business. Retrieval-Augmented Generation, or RA-Gen® for short, pairs them up with your documents, databases and knowledge bases, ensuring your answers are based on your trusted content. Responses are easier to check, and more helpful for your team, as they will be able to reference the sources.

Finalization and Modifications to the model

Fine-tuning, distillation and evaluation-driven optimization of models for your domain, tone and tasks, when prompting and retrieval fails. In cases of large volume usage, the output is consistent, and errors are fewer and can be reproduced cheaper.

Marketplace & Dropshipping

AI agents are created that can plan, call tools, query systems and perform multi-step tasks, including claim processing, lead qualification, record reconciliation, etc. To ensure you have control over automation, you can use guardrails and audit trail.

Multimodal AI: Text, Image, Audio and Video

More than just solutions: understanding, generation – document extraction, invoice extraction, image generation, image analysis, speech-to-text, voice assistants and video summarization. These features enable use cases to be automated which previously were not feasible.

Responsible AI, Security & Governance

Building trust is the key to sustaining AI adoption. Data privacy controls, access management, prompt-injection defenses, output filtering, bias testing, and human oversight, along with full audit logging, are built in. Additionally, we create documents that the documentation reviewers need to evaluate your AI against requirements like GDPR, HIPAA, SOC 2 and new AI laws.

Our Generative AI Development Services Include

AI Strategy and Use-Case Discovery

  • Prioritized list of use cases
  • Cost and expected return estimate
  • Data-readiness assessment and roadmap

We identify and help you with your leadership and teams where generative AI will create real value and where it won't. A prioritized list of use cases is provided as well as an estimate of the cost and expected return, a data-readiness assessment and a practical roadmap; so investment is for what matters first.

Proof of Concept and Pilot Development

  • Working prototype on your real data
  • Accurate measurements
  • Decisions based on facts

We test the concept, come up with a working prototype using your real data very rapidly. After several weeks, you actually get outputs, you get accurate measurements, and you also get realistic prices and can make the decision based on facts rather than assumptions.

Our Generative AI Development Services Include
Our Generative AI Development Services Include

Generative AI Product Development

  • Model, backend and user interface
  • AI copilots and search experiences
  • Personalisation engines

We handle all the aspects of an AI-powered product and feature from the model building, backend, to the user interface. It is applicable to AI copilots, writing and summarization capabilities, search experiences, personalisation engines and customer facing assistants.

Enterprise Chatbots and Virtual Assistants

  • Customer service, sales, HR and IT
  • Built on your knowledge base
  • Web, mobile, messaging and voice

We create chatbots for customer service, sales, HR, and IT that "get the context" and that utilize your knowledge base and funnel to humans when appropriate. They operate on web, mobile and messaging apps and voice channels.

Data Capture and Content Automation

  • Classification, extraction and summarisation
  • Contract drafting and review
  • Less time on repetitive tasks

Automation of classification, extraction and summarisation of reports, contract reading, drafting and review, and product content using email, reports, contracts, and forms. Teams spend less time on repetitive tasks of documents and more time on decisions.

Managed AI Support and Optimization

  • Performance monitoring
  • Model updates and token cost control
  • Incident handling

Once it has launched, we observe performance, adjust prompts and retrieval, manage model updates, control token costs and deal with incidents. You can determine the amount that will remain in-house and the amount we handle, and can adjust the proportions as your staff grows.

Our Generative AI Development Services Include

The Advantages That Custom Generative AI Solutions

Built on your data and processes, the impact becomes evident in the numbers that matter:

A more efficient workflow, with automation of repetitive, language-based tasks.
Reduce support and processing expenses; let AI take care of routine tasks.
Make better decisions whenever and wherever with instant access to insights that are stuck in your data and documents!
More personalized customers experiences at scale
More productive teams with the incorporation of copilots into user-proof tools
New products and revenue streams not possible previously
A winning edge derived from your own information, not a “cookie-cutter” solution.

Technologies We Use

OpenAI API
TensorFlow
PyTorch
Keras
Scikit-learn
Jupyter

We Create Generative AI Solutions For The Following Industries

We provide solutions with generative artificial intelligence in the financial services industry, as well as healthcare and life sciences, retail and e-commerce, insurance, legal and professional services, logistics, manufacturing, education, and software. Our ability to work across industries also means you can save yourself from the usual shortcomings in your data, its sensitivity, the regulation involved and the degree of accuracy sought, and get to reliable results faster.

Industry

Healthcare

Digital platforms for hospitals and clinics to improve patient care and efficiency.

Industry

E-Commerce

Custom online stores and marketplace platforms for growing digital businesses.

Industry

Fitness

Fitness management systems and digital solutions designed for gyms, trainers, and wellness centers.

Industry

Education

Learning platforms and digital tools built for schools, institutes, and educators.

Industry

Real Estate

Property management systems and real estate platforms for modern agencies.

Industry

Entertainment

Interactive media and entertainment solutions designed for modern audiences.

Industry

Logistics

Logistics systems built to streamline operations and improve efficiency.

Industry

Travel

Digital travel solutions designed to enhance booking, navigation, and overall traveler experiences.

Industry

Finance

Secure financial applications and digital banking tools for today’s finance sector.

Industry

Law

Legal management systems and digital tools developed for law firms and attorneys.

Industry

Automotive

Digital solutions for automotive brands and mobility providers to enhance operations

Our Generative AI Development Process

Discovery and Use-Case Prioritization
01

Discovery and Use-Case Prioritization

We capture your business objectives, processes, problems and data. As a group, we prioritize use cases by their value and feasibility and establish the success metrics – like time saved, accuracy reduced, or cost saved – that all the succeeding decisions will be measured against.

Data, Feasibility Assessment
02

Data, Feasibility Assessment

We analyse your sources, quality, access patterns and restrictions, and verify your use case's accuracy needs. Knows about risks and gaps before substantial funds are invested.

Solution Design and Model Selection
03

Solution Design and Model Selection

Architecture design and selecting the right approach: prompting, retrieval, fine tuning or agents. Model and platform selection as well as the trade-offs are based on quality, cost, latency and privacy and are discussed in a non-technical manner.

Prototype and Proof of Concept
04

Prototype and Proof of Concept

We create a working prototype using your actual data and test it using the real users. The evidence to determine whether learning is successful is based on the success criteria set at the beginning.

Construct, Connect and Condense
05

Construct, Connect and Condense

We work through the production solution in short sprints, with frequent demonstration and implementation onto your systems, iteration and improvement through feedback. Problems occur early and product continues to get better over time.

Testing for Evaluation, Safety and Security
06

Testing for Evaluation, Safety and Security

Automated evaluation suites and manual testing, along with a wide range of QA, are used before launch to evaluate accuracy, hallucination rates, bias, prompt-injection resistance, data leakage and failure cases. The system is tested and ready even before it is used by the users.

Deployment and Adoption Support
07

Deployment and Adoption Support

We start implementation in a step by step process, we monitor and have fall back plans. We train your team, document the system and help your team embrace it since AI only works when your users use it.

Monitoring, Optimizing and Scaling
08

Monitoring, Optimizing and Scaling

Once a product is launched, we monitor in-use performance, usage and cost; then look for ways to improve its performance, including more effective retrieval, low-cost alternatives, new use cases or expansion. Your AI becomes more powerful and cheaper to operate, every month.

Learn why Markeltree is the Generative AI Development Company Teams Trust.

Our Success Stories

View all portfolio
ContentScale : Generative AI Services

ContentScale : Generative AI Services

AI-powered content generation and productivity platform combining writing assistants, image generation, document intelligence, RAG knowledge retrieval, and workflow automation for business growth.

Frequently Asked Questions

20 minutes. Your idea, our honest take.

Tell us what you're building. We'll give you an honest assessment and a clear path forward — no sales pitch, no commitment.

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What our customers say

“

Markeltree helped us integrate Generative AI into our business, enabling us to automate content creation, streamline workflows, and improve productivity across multiple departments.

Daniel Matthews

Daniel Matthews

Chief Executive Officer, NextGen Digital