WORTH : Coaching Platform for Healing, Identity & Personal Growth
Summary
WORTH supports people healing from narcissistic abuse, rebuilding inner self-worth and creating emotionally safe, intentional relationships. Its tagline is "Reclaim your worth. Choose a love that chooses you back." The client needed more than a brochure site. Visitors often arrive at a vulnerable moment, during a divorce, a legal dispute or a painful relationship, so the platform had to feel calm and trustworthy, explain a wide coaching range, and make it easy to take a first step. Markeltree built a platform that covers discovery, booking, payment, community and member access.
About WORTH
WORTH is a coaching practice founded by Dr. Kimberly Dalius, a professional coach and Doctor of Education. It serves individuals through eight focus areas: Inner Self Worth & Identity, Becoming During Chaos, Divorce & Litigation Strategy, Narcissistic Abuse Recovery, Relationships with Children, Healthy Love & New Relationships, Career, Purpose & Reinvention, and Boundaries, Voice & Personal Power.
Beyond individual clients, the brand is expanding into organisational coaching for leaders and managers, plus in-person sessions in Miami. Markeltree designed and developed the full platform, from the brand experience and coaching pages to booking, payments, memberships, member login and the community and content areas.
The Challenges
Every project starts with real problems. Here are the core challenges we tackled for this engagement.
A Sensitive Audience: Visitors dealing with abuse, divorce and litigation need a safe, non-judgmental experience. Tone, imagery, colour and copy all had to feel supportive, not clinical or salesy.
Eight Service Areas, One Clear Path: A long list of coaching topics could overwhelm someone who is already overwhelmed. Visitors needed a simple way to find their situation and act on it.
Turning Hesitation into a First Step: Many people are unsure whether coaching is right for them. The site needed a low-pressure entry point.
A Clear Pricing Journey: The offer had to move naturally from a one-time session to ongoing membership without feeling pushy.
Two Audiences, One Brand: The site serves individuals seeking personal healing and, in future, organisations seeking leadership and management coaching. These needed to coexist without diluting the core message.
Online and In-Person Delivery: Live online sessions are available now, while in-person sessions are coming soon. The platform had to handle both, with room to grow.
Building Community and Retention: Coaching works best with continued support, so the site needed events, community, client stories and blogs.
Privacy and Trust: Because of the topics involved, privacy policy, terms, disclaimer and cookie policy had to be clear and prominent.
Core Features Implemented
A breakdown of the core components built and delivered for WORTH.
Story-Led Homepage
A warm, calm first impression with one clear call to action.
Capabilities include:
- Hero built around the "Reclaim your worth" message
- Book a Clarity Session as the primary call to action
- Online and in-person session overview
- Persistent Book Now and Login buttons
Visitors understand who WORTH is for and how to start within seconds.
Eight Dedicated Coaching Pages
One page for each focus area, grouped under a single Coaching menu.
Capabilities include:
- Separate pages from Inner Self Worth to Boundaries, Voice & Personal Power
- "Who this is for" sections so visitors can recognise their situation
- Soft, reassuring language throughout
- A single primary call to action on every page
Visitors find their situation quickly without being overwhelmed.
Clarity Session Booking
A low-commitment first step into coaching.
Capabilities include:
- Booking flow for one-to-one Clarity Sessions
- Live availability and scheduling
- Booking confirmation and success pages
- Admin tools to manage availability and sessions
Hesitant visitors can take a first step without committing to a programme.
Pricing, Checkout & Memberships
A clear path from a single session to ongoing support.
Capabilities include:
- $250 one-time Clarity Session
- $475/month Private Monthly Membership
- Secure checkout for one-time and recurring payments
- Subscription management for members
The offer moves naturally from first session to membership without pressure.
Member Login & Dashboard
A private space for clients and members.
Capabilities include:
- Email and Google sign-in
- Registration and password recovery
- Member dashboard and profile
- Private chat between client and coach
Members have one secure place for their sessions, plan and messages.
Membership Benefits
Ongoing support that keeps clients moving forward.
Capabilities include:
- Two private sessions each month
- Priority scheduling
- A personalised Growth Plan
- Weekly check-ins, boundary scripts and worksheets
Membership turns one conversation into a continued growth journey.
Community, Events & Stories
Content and connection that bring clients back.
Capabilities include:
- WORTH Circle private community page
- Workshops and events, in person and online
- Client stories and blogs
- Newsletter signup to "Become a WORTH Insider"
Clients stay engaged between sessions and new visitors see real proof.
AI Chat Assistant
Instant answers for visitors at any hour.
Capabilities include:
- On-site chat widget on every page
- Answers to common questions about coaching and pricing
- Guidance towards the right coaching page or Clarity Session
- Automated workflows behind the chat
Visitors get support straight away, even outside working hours.
Admin Panel, Legal & Trust Pages
Full control of the practice and clear privacy information.
Capabilities include:
- Admin views for users, sessions, payments and analytics
- About page for Dr. Kimberly, FAQ and contact page
- Privacy Policy, Terms of Use, Disclaimer and Cookie Policy
- Planned organisational tracks: Lead, Manage, Grow and Ready
The practice runs from one place, and visitors can trust how their information is handled.
How We Built WORTH
Discovery
We held sessions with the founder to define the brand's voice, values and audience, mapped the client journey from first visit to ongoing member, and reviewed services, pricing and the offer ladder. Clarity Session bookings, membership signups and newsletter subscribers were set as the success measures.
Strategy & Information Architecture
We organised the eight coaching areas under a single Coaching menu with a page for each, grouped Events, Community, Stories and Blogs alongside support pages such as Pricing, FAQ and Contact, and reserved a structure for the future organisational tracks. "Book a Clarity Session" became the primary call to action throughout.
Design & Experience
We created a warm, calm, empowering visual identity centred on the WORTH logo, with soft, reassuring language such as "Reclaim your worth" and "Becoming during chaos". Layouts were kept clear and mobile-friendly, since many clients seek support privately on their phones.
Development & Integration
We built the booking flow for Clarity Sessions, secure checkout for one-time and monthly payments, member login and signup, newsletter signup, the content areas for blogs, stories, events and community, and all legal and policy pages.
Testing & Launch
We carried out cross-device and cross-browser testing, checked booking, payment and login flows, reviewed content, accessibility and performance, then launched with monitoring and a full handover.
Key Outcomes & Impact
A calm, supportive design and visible privacy pages that build trust from the first click
Eight coaching areas organised under one menu, each with its own page and a single call to action
The Clarity Session established as a low-commitment first step
A clear pricing path from the $250 session to the $475 monthly membership
Online sessions live now, with in-person sessions ready to switch on
Events, community, stories and blogs that keep clients engaged
A platform ready for organisational coaching tracks for leaders and managers
We needed a website that explained a lot of services without overwhelming visitors. Markeltree organised everything clearly, and our team can now update the content without needing a developer.
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